Food advertising pet peeve

I have always hated food items described with weird or needless adjectives, but that is just an attempt to make something more appealing, albeit in an odd and slightly annoying way. But there is a new trend that I just cannot get over: calling food items something that they're not. I'm not talking about "deconstructed" menu items, which seem to be all the rage on any televised cooking competition. That may be a little precious, but it at least makes some sort of sense, just presenting the ingredients in a new way. I'm talking about taking a defined food title that actually means something, and applying it to something else. Here are two examples.

#1. The Arby's "Roastburger." It is not a burger. It is a roast beef sandwich. Now, Arby's selling roast beef sandwiches makes all sorts of sense. Arby's selling a burger would also be fine. But Arby's selling a roast beef sandwich and calling it a burger is asinine. It is a sandwich comprised of slices of roast beef topped with things that often go on a burger. This is akin to selling a roast beef sandwich, splashing some salsa on it, and calling it a Roast Taco. No. Just stop.

#2. The Burger King Brunch "Mimosa." A mimosa is a delicious beverage mixing some sort of sparkling white wine, usually champagne, with orange juice. BK mixes OJ and Sprite. So, this is not unlike me mixing Hershey's syrup with seltzer and calling it a scotch and soda. Of course, if I did that, people would think that I was psychotic. Which this is.

The older I get, the more shit like this annoys me.